Galactus :: Our Work > H.I.V.E.

H.I.V.E.

Date: September 2009
Client: Bloomsbury Publishing

Welcome to H.I.V.E., the school where eligible students are trained to become super-villains. The school’s motto is ‘It takes the best to create the worst’

The H.I.V.E. books are hugely popular and the first book was winner of its category in the Richard & Judy Children’s Book Club. Its fans are largely web savvy 9-11 year olds who have high expectations of internet resources.

Main aims were to create an interactive web experience enabling new and existing users to engage with the brand/books and unleash their inner villain (in an appropriate manner, of course). The final result is site that focuses on the H.I.V.E mind (he will introduce himself when you visit the site), as well as the school training aspect featured in the books.

In addition to extracts, downloads and author interviews we also produced an ‘Evil Laugh Generator’ that lets you to choose, edit and email a selection of amusing evil laughs. We also created an old school ‘Grapple Hook’ game that's frustratingly addictive.

View website & games: www.hivehub.co.uk

Technologies used: Gaia Framework, After Effects & Flash/Actionscript 3