Client: Faber & Faber
Furnace is a series of prison drama/horror books that are not for the faint hearted.
Main objectives were to create awareness and excitement about this new series for young teens, and for them to visit the site, buy the books and tell their friends
Campaign activity included reviews, competitions and blog activity across 3rd party lifestyle and gaming sites including Facebook, MonkeySlum, Total Kiss, Toxic Magazine, Jolt, Studento, Mizz, Revision World, S-cool & Need2Know.
The campaign has only just gone live, but early stages suggest a hugely positive response particularly with the blogging activity.
View website: www.escapefromfurnace.com