
Client: Bloomsbury Publishing
H.I.V.E. is a hugely popular series of books aimed at web savvy 9-11 year olds.
Main campaign objectives were to drive users to newly developed website, and promote the series of books as well as push the latest release ‘Dreadnought’.
Campaign activity includes reviews, competitions, author web chats, newsletters, blog and forum messaging.
View website: www.hivehub.co.uk