Galactus :: Our Work > Mike Figgis Film-Making Master Class Online PR Campaign

Mike Figgis Film-Making Master Class Online PR Campaign

Client: Faber & Faber

We were delighted to be asked to promote a one-off digital film master class by acclaimed Hollywood Director Mike Figgis. The event took place over a 3 days period and tickets were £400 per person.

Key objectives was to raise awareness and generate sales targeting affluent media; ABC1; creative’s; urban professionals; 28+; aspirational film-makers & established media professionals looking to hone their skills.

To incentivise users to purchase we offered a 10% online discount which generated hugely positive responses that as part of the wider campaign resulted in the event selling out.

Online PR activity included editorial features, reviews, newsletter inclusions and competitions across The Guardian/Film, Empire Online, Netribution, Filmmaking.net, Directors Guild of Great Britain, Shooting People, Vertigo Magazine & Little White Lies.