Galactus :: Our Work > Oxford World's Classics Online PR Campaign

Oxford World's Classics Online PR Campaign

Client: Oxford University Press

An online campaign with main aims to drive users to the website, highlight the new, modern re-designed book jackets and drive sales.

The campaign was aimed mainly at female web users aged 18+ who were regular broadsheet and glossy readers. Campaign activity included online/combined print features, competitions and newsletter activity across sites including The Guardian, Marie Claire, Handbag, Eve, InStyle and Woman & Home to name a few.

More importantly just under 10,000 unique visitors were directed to the site in its first month.

View website: www.owclassics.co.uk