Robots Online PR Campaign
Client: Carlton Publishing Group
‘Robots’ is a large, high quality, hard back book published by Carlton Books. It retails at £17.99 and is aimed at children aged 7-12.
Campaign objectives were to drive users to the web site, convey the book is a fun way of learning about robots, as well as buy the book and sign up to learn about future titles.
Promotional activity included reviews and competitions across targeted, high traffic children's & parenting sites, newsletters and magazines including Dr Who Jetix, CITV, Sci Fi UK, Borders, Pop Fun, Total Sci Fi & UK Parents Lounge. The site trailer also features accross MySpace & YouTube.
View website: www.robotsaretakingover.co.uk
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