Galactus :: Our Work > Thank EMI it's Christmas

Thank EMI it's Christmas

Client: EMI Music

EMI developed an online advent calendar with daily give-aways throughout the month of December that was used as a promotional tool to promote their popular back catalogue featuring artists from and Queen and Genesis to High School Musical and Miley Cyrus.

Galactus was asked to develop a promotional campaign to promote the calendar across a number of student, parenting and lifestyle sites to drive sales and email sign up.

Competitions and features were placed on sites including Toxic, Mizz Magazine, Student Pocket Guide, UK Parents Lounge and The Open University to name a few.