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The Life of Riley Online PR Campaign

Client: Oxford University Press

The Life of Riley is the hilarious sequel to best-selling My So-Called Life from teen author Joanna Nadin.

Aimed at 14+ girls we have had enormous success promoting this and subsequent following titles in the series across targeted 3rd party sites.

Online PR activity included reviews, competitions and web chats on sites including Heat, Sugar, Mykindaplace, Bliss, Mizz , Kiss & Refresh to name a few.    

 

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