Vampirology Online PR
Client: Templar Publishing
Vampireology is the latest title in the bestselling Ology series which has sold over 17 million copies worldwide. There are 8 core books in the series and 25 spin off titles that includes Dragonology, Egyptology, Wizardology, Pirateology, Mythology, Monsterology, Spyology and Oceanology. Vampireology – the 9th title was published in April.
There is an excellent website for Ologies at www.ologyworld.com which has over 50k members worldwide. Main aims were to target teens aged 10+ with a heavy weighting towards girls.
Campaign coverage included 15+ editorial placements over a four week period and a selection of examples can be viewed in the above header.
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