Galactus :: Our Work > Very Short Introductions Online PR Campaign

Very Short Introductions Online PR Campaign

Client: Oxford University Press

VSI’s are the perfect introductory books to almost any subject area aimed at those who want a quick way-in.

We came up with an idea to produce a quiz targeting students and general readers about the series and to drive sales and sign up for future releases.

The quiz poses the question ‘Where is the gap in your knowledge’. The end result of the quiz provides you with a list of suggested titles to purchase that will help fill that void.

Online PR activity included editorial features including the site link across sites including The Guardian, Time Higher Education, Open University, Student 123, Studento, Yougofurther, BBC Music/History & Focus to name a few.

The quiz has been played over 56,000 times to date.

View website: www.veryshortintroductions.co.uk