Witchfinder Online PR
Client: Oxford University Press
Witchfinder: Dawn of the Demontide is a dark fiction novel published by Oxford Children’s Books.
Key objectives were to establish this new title/ author online and drive boys and girls aged 12+ to the website to find out more about the book, embed the widget/Facebook application and pass it onto their friends.
Additional online marketing activity includes banner placement and pay per click activity.
View website: www.witchfinderbooks.co.uk
View Facebook app: http://apps.facebook.com/witchfinderbooks
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