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Oxford's World Classics
Date: March 2008
Client: Oxford University Press
A fresh, contemporary website designed to promote and familiarize users with the new look book jackets, for a multitude of literary classics such as Romeo & Juliet, Moby Dick & Wuthering Heights.
Aimed at a broad, educated, female audience the site divides these classics into evocatively named sections such as "Dream" and "Desire" and includes a beautifully designed After Effects intro reflecting the campaign strap line ‘More than words’.
For users less familiar with the books, we included a quiz that allows you to identify and purchase the book featuring the classic character you are most like.
The site intro was also displayed on a plasma screen at the entry to the Oxford University Press stand at the 2008 Lonfon Book Fair.
Which classic character are you:www.morethanwordsuk.com
The site was also promoted accross targeted broadsheet and female glossy websites. Click here to view case study
Technologies used: Aftereffects, Flash, PHP, MySQL, XHTML, CSS, WCAG & JavaScript