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Poetry Widget & Facebook Application
Date: April 2009
Client: Faber & Faber
We were asked to promote Faber & Faber’s impressive poetry list online and came up with a rather nifty widget & facebook application campaign.
The widget can be uploaded to a variety of personalized environments and unique poems are sent each week via an editing tool that we also produced.
Functionality includes changing the frame colour of the widget, forwarding the applications to a friend, and point of purchase via a link to the particular/poem or book on Amazon.
A spokesman at Faber said 'Working with Galactus has been really rewarding, and their market/user awareness and digital design know-how has been truly invaluable'.
The applications are also being promoted via our online pr team across predominantly broadsheet and student sites. See case study: Faber PR
See applications www.52poems.co.uk