The Iron Fey Website
Date: November 2011
Client: Harlequin Enterprises Canada
Welcome to the official website for the popular teen series, The Iron Fey, written by New York Time's bestselling author Julie Kagawa.
Main aims were to develop a cross-platform, mobile friendly website, to drive book sales, grow the Iron Fey franchise and generate a buzz to get current fans excited about the latest release: The Iron Knight.
The site has been developed to both generate awareness around The Iron Fey Series and to grow new readership and drive sales of backlist titles.
Social media interaction plays a big part in the site including embedded facebook, twitter and YouTube channels to drive conversation, encouraging peer to peer conversation from fans.
The website has also been developed with a content management system and further plans include site localisation across a number of European destinations.
View website: www.theironfey.com
Technologies used: HTML, CSS, JQuery & Flash
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