Three Lions 2010 Viral
Client: EMI Music
Fancy a dance with Wayne Rooney, John Terry, Stephen Gerarrd, Frank Lampard and a friend?
Well we can’t promise you the real thing but to celebrate the 2010 orchestral reworking of Three Lions, Galactus has produced a viral for EMI that let’s you upload yours and a friends head to an England players body, choose a suitably stylish background and dance for World Cup Glory with some football icons.
Main aims were to produce something that was funny, quick and easy to forward on to friends and embed on the usual suspect social networking sites. The viral will also be seeded on a dedicated Three Lions 2010 facebook page to kick things of so to speak.
A spokesman at EMI said 'the user journey and design execution is excellent, so hat off there!'
View viral: www.three-lions2010.com/squadyourself
Technologies used: Flash & PHP5
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