TRON: Legacy/HP campaign
Client: Disney
Hewlett-Packard UK and Ireland joined forces with The Walt Disney Company UK to sponsor the forthcoming film Tron: Legacy and the wider Tron franchise.
The HP ePrint and Tron campaign spans print, digital, outdoor, and social media and Galactus were asked to create a website and online activities to be used as a destination to promote the brand association and their products.
The co-branded website includes event information for an HP ePrint TRON: Legacy Experience at the Southbank as well competitions and dedicated HP ePrint product pages.
Additional features include a personalised/printable light disc and and a forthcoming 3D countdown widget.
View website: www.disney.co.uk/tron/index_flash.jsp#/activities
View banners: http://www.galactus.co.uk/projects/tron-hp/banners.html
Technologies used: Flash/ActionScript, HTML & editing tool
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