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Challenge Oxford

Client: Oxford University Press

Challenge Oxford is viral quiz designed to promote the 2008 Oxford English Dictionary. Main aims were to generate awareness; sign ups and drive online sales.

We found out Susie Dent (Countdown dictionary expert) was endorsing the print campaign and asked if we could shoot some video of her asking questions in a game show format.

Each game consists of six multiple choice questions asked by Suzie that vary each time the quiz is played.

The end result is a quirky viral that has been played by over 17,000 users.

Promotional activity included an online PR campaign seeding the viral quiz across broadsheet and student sites. Click here to see the case study: Oxford PR

Play quiz: www.oxfordquiz.com