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Mills & Boon ebook download website

Client: Harlequin Mills & Boon

Everyonesreading.com is a digital sampling site designed to encourage new readers to the Mills & Boon brand by offering free eBooks to download (one from each of the M&B series).

Creative aims were to provide a vibrant new look site to tie in with the existing Mills & Boon brand and demonstrate their advancements in technology and the eBook marketplace.

Business objectives are to encourage users to search through the list of free eBooks downloads via a filtering system enabling them to search eBooks by genre, download them and direct users to the main M&B site to find out more about the series and authors.

The site also utilizes the Wibiya tool bar that allows fans to bookmark the site on their preferred social networking site.

Further developments include a poll to run in line with both online and offline marketing activity asking the Nation ‘Who’s your ideal man?’

View website: www.everyonesreading.com

Technologies used: Word press & HTML