Robots
Client: Carlton Publishing Group
Robots is a high quality, turbo sized book packed with special LED’s, pull out & pop up items that would make a great purchase or gift for any pre teen.
It provides valuable information on cutting-edge robot toys and explores robots in fantasy and film.
Design objectives were to create a cyber/futuristic atmosphere and visually demonstrate the book’s interactive features leading to purchase.
As well as having its own trailer, it also includes a ‘build a bot’ image maker that can be forwarded to a friend.
View website: www.galactus.co.uk/projects/robots
Promotional activity included an online PR campaign securing reviews and competitions across popular children’s/parenting sites, newsletters and magazines.
Click here to see case study: Robots PR
contact[ATSIGN]galactus.co.uk