The End of Mr Y
Client: Canongate Books
If you knew a book was cursed would you still read it?
The End of Mr. Y is a hugely popular book with an air of mystery about it, enhanced by the fact that the pages edged in black...!
We created this website to intrigue web users, mirroring the book’s dark atmosphere and style, including a visual representation of the ‘trophospehere’ dream sequences the key character experiences.
Aimed at ABC1 web users, aged 25+, design objectives were to create an online presence for the book, particularly to drive users to purchase.
View website: www.theendofmry.co.uk
Technologies used: Flash
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