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Date: March 2011
Client: Canongate Books
The first in a trilogy from renowned Scottish publisher Canongate, THE LAST WEREWOLF is said to be smart, gory sexy and reinvents the horror genre.
This online campaign centres on a “sightings” website set up by WOCOP (World Organisation for the Control of Occult Phenomena) with the lead character Jake Marlow, AKA The Last Werewolf as their primary target.
The site includes a missing billboard, a public sightings message board (twitter feed), plus subtle references to the book and the key character.
The campaign is also supported by a forthcoming trailer and dedicated social media pages on facebook and twitter.
View website: www.galactus.co.uk/projects/tlw/flash.htm
Technologies used: Flash/AS3