Galactus :: Our Work > Tron Legacy/ Wrigley 5 microsite

Tron Legacy/ Wrigley 5 microsite

Client: Disney

This campaign has been developed as a central hub to tie in with the Wrigley 5 sponsorship of the TRON Legacy premier in December 2010.
Main aims were to develop an entertaining hub designed to engage the association between the TRON and Wrigley 5 brands in a way that adds value to both. As well as educate visitors on Wrigley’s partnership, flavours, product info and to generate sign up.
 
The site has been developed in 2 phases, firstly to promote an initial competition to win tickets to the premiere driven by an in-store Wrigley 5 ‘on-pack’ SMS promotion. Subsequently this page and a downloads page have both been developed in html and ActionScript 3 enabling universal access from web and mobile handset visitors.
 
The main website features both TRON Legacy and Wrigley 5 commercials. In addition both web based and mobile downloads are available including screensavers, wallpapers and a ‘TRON Yourself’ application that lets you to upload your face to an iconic TRON image that can be saved and added to your preferred social media site.

Further developments included live streaming of the premiere.

Technologies used: Flash ActionScript 3, Papervision & HTML