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Twilight Ponies
Date: December 2009
Client: Vivid Imaginations
Twilight Ponies are everyday ponies by day but transform into magical glowing ponies by night absorbing the power of stars to give them special powers.
Main aims were to provide a magical online environment as a platform to showcase this new range of toys at Girls aged 3+ and their parents.
Key objective were to ensure brand consistency with print and broadcast platforms as well as cross sell the range of products.
Further developments for 2010 include expanding the product range and localisation for a number of European & International territories.
View website: www.twilightponies.com
Technologies used: Flash