Galactus :: Our Work > Xbox Kinect Disneyland Adventures

Xbox Kinect Disneyland Adventures

Date: November 2011
Client: Disney

Kinect Disneyland Adventures is a gaming ticket allowing you to explore the timeless worlds of Disney via the wireless magic of Kinect for Xbox 360.Aimed firmly at the family, Disneyland Adventures let’s you fly, dance and dive into iconic attractions, share special moments with Disney characters and take on challenging quests.

Main aims for this first phase of site development were to create a Kinect hub, highlighting the release of Disneyland Adventures that’s driven by a coin collection mechanic designed to encourage sign up and repeat visits.

On site entry you are challenged to collect gold coins enabling users to enter a variety of competitions to win great prizes. The more coins you collect, the more competitions are unlocked. Coins can be collected by clicking on them randomly flying across different site sections, as well as viewing individual pieces of content such viewing trailers and downloading of playing activities. You can also gain extra coins by typing in special codes featured on TV ads shown on the Disney Channel and related print publications.

The site is set against a sky backdrop and each section can be visited via a carousel style navigation. As well as downloads and activities the site also includes a section introducing other Kinect games.

Further developments include a forthcoming news and events section as well as additional activities, games, downloads and competitions.

View website: www.disney.co.uk/advertising/xbox/kinect/

Technologies used: Flash/ActionScript 3