Galactus :: Our Work > QI Book of the Dead widget & app

QI Book of the Dead widget & app

Client: Faber & Faber

The QI series of books has sold over 1.5 million copies and to promote the latest book - 'The QI Book of the Dead', we produced a quiz that forms an integral part of this online campaign. Maximising reach the quiz can also be uploaded as a widget or facebook application.

The quiz, developed in Papervision 3D takes six of the most interesting life stories from the book and turns them into a multiple choice questionnaire, with questions covering school days, love life and guilty secrets.

The quiz is set against a heavenly, floating sky and based on your answers decides which famous dead person you are most like by navigating down from the sky and landing in a graveyard next to the gravestone of a famous dead person. Alongside this you can also read witty biographies of the featured stars, from Sir Isaac Newton to Florence Nightingale.

The site is also being promoted by Galactus through a targeted online PR campaign, across broadsheet, student, comedy, quiz and general reading sites.

A Faber spokesperson said:

“Galactus have been very creative, and have built a quiz that is fun to play and looks and sounds great. This is a lovely way of engaging QI fans with the content of the new book.”
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View website: www.qibooks.co.uk

Technologies used: Papervision & ActionScript 3